Seen Brand

Client

Seen Finance Inc.

Industry

Fintech

Year

2022-Now

Seen is a credit building card for new beginnings and second chances. Aimed at reaching populations that are often excluded even from modern fintech solutions, Seen is carving out a unique position to present itself as a friendly alternative to more traditional offerings.

In the crowded space of neobanking and credit building, brand can make all the difference. Seen worked with the Basis team to create an eye-catching, interactive design system that extended into its website and mobile app.

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Logo & wordmark

Campaign video

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Selected brand guidelines screens

Digital design that makes everyone feel Seen.

LET’S CONNECT

As a mobile-first platform, Seen’s brand identity was designed to easily flow between static elements and motion design. Along with its bright, constrained color palette, the Seen brand becomes a cohesive unit across every application.