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Industry
Year
Seen is a credit building card for new beginnings and second chances. Aimed at reaching populations that are often excluded even from modern fintech solutions, Seen is carving out a unique position to present itself as a friendly alternative to more traditional offerings.
In the crowded space of neobanking and credit building, brand can make all the difference. Seen worked with the Basis team to create an eye-catching, interactive design system that extended into its website and mobile app.

Logo & wordmark

Campaign video

Campaign video

Logo & wordmark




















Digital design that makes everyone feel Seen.
As a mobile-first platform, Seen’s brand identity was designed to easily flow between static elements and motion design. Along with its bright, constrained color palette, the Seen brand becomes a cohesive unit across every application.

Card Design

Card Mailer


Seen Wordmark

App Icon

App Icon

Seen Wordmark















