Yoginess Brand

Yoginess is activewear for an active lifestyle—not only for yoga. As the brand has grown from Slovakia to reach all of Central Europe with locally-sourced materials and European manufacturing quality, Yoginess needed a refreshed brand identity that better reflected its premium offerings and digitally-native e-commerce model.

By staying restrained to large photography, clean backgrounds, and simple layouts, Yoginess customers can enter the headspace of zen and balance from their first interaction with the brand. From top-of-funnel marketing efforts to a high-converting website and every touchpoint that follows, the Yoginess brand is designed to stretch the business’s potential even further.