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Along with our design of the core Sable brand identity and website, we also redesigned the Sable app. As a platform for access to financial independence, allowing people to start with secured credit and build their financial health with just a passport or visa, Sable is all about putting power in the hands of underbanked people.
The new Sable app is the primary way users can see their credit progress, make adjustments, and feel empowered to reach their credit goals. By applying the new Sable brand identity to a mobile app, we extended its practicality into all of the UX use cases necessary to deliver seamless credit building and acquire an engaged return user base.
Home screen
Campaign visual
Campaign visual
Home screen
Executing app design for the most innovative products.
Through thorough user research and usability testing, the Sable app became the home base for users to access their credit score, receive offers, and work toward unsecured credit in a clear, design-forward environment.
Personalized “For You” Modules
Dark More, Shortcut, and Referral Features
Credit Limit UI