Client
Yoginess s.r.o
Industry
Fashion
Year
2022-Now
Central European activewear brand Yoginess has expanded across the continent because of their commitment to design and manufacturing with local ecological materials. But it’s not just for yoga; Yoginess makes adaptable clothes for all aspects of an active lifestyle.
The brand needed a new identity and web design that better expressed its premium nature, along with a new website that could tell the brand’s story and drive e-commerce. Now, the Yoginess site is updated to reach a wider audience across Europe with premium activewear.
Product styling inspiration module
Campaign visual
Campaign visual
Product styling inspiration module
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Digital design for products of all kinds.
After thorough user testing examining online purchasing behavior, we designed the update Yoginess website with mobile conversion in mind. Large photography and simple, clean design aims to let the quality of the garments speak for itself.
Complex E-Commerce Navigation
Storytelling Web Layouts
Mobile website
Campaign visual
Campaign visual
Mobile website
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Contact Us
Start here. Scale up. Reach out at hello@basis.work
Team
Client
Yoginess s.r.o
Industry
Fashion
Year
2022–Now
Design Director
Michal Skvarenina
Brand Designer
Mariana Mazgutova
Motion Design
Alexander Gorbunov
Development
Studio TEM
