Sable Brand

In the modern world, access to credit is access to better quality of life, but in America, it’s near impossible to get credit without a Social Security Number. With Sable, everyone is creditworthy: You can get a credit card number and access to secured credit without citizenship, so you have the power to grow your credit in a global, digital economy.

Sable needed a new brand identity that better reflected its nature as a modern, tech-forward brand, so we developed a system that could seamlessly flex across marketing and product. Rooted in cool tones, friendly typography, and fluid lines, the new Sable brand illustrates its mission of making personal finance accessible to underbanked people everywhere.