Airbnb Website

It’s not just another neobank. Sable makes credit accessible to everyone. In as fast as five minutes, anyone, regardless of citizenship, can start building their credit profile in the U.S. and reaching their goals.

The redesigned Sable website needed to explain the problem of traditional credit, apply our updated Sable brand identity in flexible digital design, and drive acquisition for the platform. The result achieved all three of those goals: The new Sable website is a durable design product that educates and engages visitors, driving them to sign up and download, along with drawing attention from investors and the press by casting Sable’s vision to create a more integrated financial world.