Client
Yoginess s.r.o
Industry
Fashion
Year
2022-Now
Yoginess is activewear for an active lifestyle—not only for yoga. As the brand has grown from Slovakia to reach all of Central Europe with locally-sourced materials and European manufacturing quality, Yoginess needed a refreshed brand identity that better reflected its premium offerings and digitally-native e-commerce model.
By staying restrained to large photography, clean backgrounds, and simple layouts, Yoginess customers can enter the headspace of zen and balance from their first interaction with the brand. From top-of-funnel marketing efforts to a high-converting website and every touchpoint that follows, the Yoginess brand is designed to stretch the business’s potential even further.
Yoginess logo
Campaign visual
Campaign visual
Yoginess logo
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Brand design built on a Basis of simplicity.
Research-backed positioning led us to system of Yoginess’s logotype, color palette, typography, photography direction, and more. A range of calm secondary colors and yoga-inspired icons help Yoginess go beyond the serious or uptight traps of many premium fitness brands, so Yoginess can speak to everyone.
Photo-Forward Website
Photography Direction
Mobile e-commerce
Campaign video
Campaign video
Mobile e-commerce
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Contact Us
Reach out at hello@basis.work with any project. Let’s get started.
Team
Client
Yoginess s.r.o
Industry
Fashion
Year
2022–Now
Design Director
Michal Skvarenina
Brand Designer
Mariana Mazgutova
Motion Design
Alexander Gorbunov
